Raising the Roof Campaign
December 17, 2007
HATS OFF TO CENTRE 507 AND RAISING THE ROOF
When you buy a Raising the Roof toque you’ll warm up on the outside and feel good on the inside, because you will be helping Centre 507 meet a fundraising target of $15,000. Centre 507 is the local representative for the 2008 Raising the Roof campaign to reduce homelessness.
Selling toques is at the heart of a national campaign that has raised over $2.5 million across Canada since 1996. The Centre will earn $8 for every $10 toque sold. Raising the Roof is Canada’s only national charity dedicated to long-term solutions to homelessness.
This year, the goal is to sell 75,000 toques across the country. Canadians are asked to wear the toques proudly on Toque Tuesday, February 5.
Centre 507 is planning a variety of events in Ottawa leading up to and beyond Toque Tuesday. From stalls in malls to celebrities and politicians making a pitch, look out for yourchance to buy a toque and help reduce homelessness in Ottawa and across Canada.
“The campaign has local roots. City councillors participate in Toque Tuesday. And dozens of local businesses and organizations are ready to continue to offer their support,” says Caroline Ann Giekes, the manager of Centre 507.
Across the country, Canadians sporting the toques will be joined by politicians and celebrities, including Rick Mercer, as well as Don Ferguson and Roger Abbott from the CBC’s Air Farce comedy show. Halifax and Toronto will alsohost comedy nights in the spring featuring Sean Cullen and others.
Corporate sponsors include Bank of Montreal, Canadian Tire, City of Ottawa Non-Profit Housing Corporation, Coca Cola, Direct Energy, Home Depot, Global Television and Royal Bank of Canada. To find out more about supporting the campaign by buying a toque, selling them to your friends and co-workers, or volunteering your time, contact Matthew Bonsall at matt@bonsall.ca.
